“Hi, I’m Concita Thomas, I’m a 43 year-old busy wife and mom, and 12 years ago, I was at my wits end with my struggle with my weight. Prior to giving birth with my first child, I had “succeeded” at losing weight- depending on what you call success.

I would describe my weight loss as “struggle success”. I attained my goal, but it didn’t feel good and it was unecessarily hard to maintain.

Initially, I lost 30 pounds following a popular diet center program. I felt great until I realized that I didn’t want to count, track, earn “treats” with exercise, and “bank” my food forever. Each time I tried to just eat like a regular person, I gained weight. I tried several other programs made popular by books and informercials and every time was the same. It *worked* until I realized that the approach wasn’t a lifestyle for me. My most extreme attempt at getting some “wiggle room” with my weight loss was a foray into competitive bodybuilding. That “worked” too until… I gained all 30 pounds I had lost for competition in just one month of eating like a regular person.

Besides the wardrobe issues, each failed attempt at keeping the weight off had hidden costs. I had to work harder to get the weight off each time – more exercise, stricter food plans. I began to be AFRAID of certain types of food – bread, dessert, etc.

I started to wonder if I could EVER just eat like a normal person without gaining weight and flirting with the lifestyle diseases that were common in my family.

Each attempt at getting control involved the same cycle – lose the weight, hate the process, try to eat like a normal person and gain the weight. By the time I became pregnant with my first child, I was at my wits end. And, being at my wits end was exactly what I needed to help me crack the code on losing weight for good. I had to be so fed up with the old way that I was willing to give a new way an honest shot.

After my son was born, I had lots of weight to lose and I knew that the process mattered this time. I had no desire to be super strict with my eating or exercise. I knew I didn’t have the mental bandwidth to obsess over food. And, I already knew that anything that would keep the weight off had to really fit how I liked to eat – no more convincing myself that the temporary solutions could “become” a lifestyle for me. It NEVER happened. I had to get real about that. Maybe you can relate.

So, I used what I knew about what worked and combined it with how I REALLY liked to eat to craft an approach to get back in shape.

It worked! I shed over 63 pounds while exercising ONE THIRD of the time I used to exercise in the past. I didn’t track food. I didn’t give up sweets. I didn’t spend hours in the gym each week. I had literally accomplished the most by doing the least – but doing it REALLY well. When I needed to do it again after having my daughter, it worked again!

I was finally able to stop worrying about following programs to the letter. It no longer stressed me out when my husband surprised me with a dining exerpience when it wasn’t my “cheat day”. Social outings were fun again instead of being a source of angst because of the food involved. And, I was able to travel and enjoy the local delicacies without worrying about my results.

While getting and keeping results was nice, the most important part to me was the sense of FREEDOM I felt. I was no longer occupied with food or my body. I didn’t have to worry about what to eat or trade that worry for what to wear out of limited well fitting outfits.

Sonja went from feeling like she couldn’t ever change her habits and get the results she wanted unless her husband changed his way to feeling like she could eat ANYWHERE and stay on track without feeling deprived. At the point the picture above was taken, she had lost over 50 pounds. She’s now almost 70 pounds lighter and has kept it off over three years.

Renina went from feeling like it would be hard to eat well because she was too busy to cook to realizing that she could still get amazing results even if she never cooked a single meal. She lost over 20 pounds in eight weeks by focusing on only two of the food strategies we cover in this program.

Renee went from feeling like she didn’t have the time to focus on her own health to getting into her best shape ever while taking care of a terminally ill family member. She leveraged the power of the simple daily movement strategy you’ll learn in this progam along with a firm commitment to herself to go from a size 16 to a size 8.

Bernice leveraged the power of small daily disciplines to achieve her desired transformation after having her second child. She leveraged the meal building tweaks you’ll learn in this program to alter her breakfast to set her up for a successful day of healthy eating. She successfully achieved the fierce mommy look she had in mind when she started.

Here’s How Clients Feel While Going Through the Coaching Process

This all sounds good, but you may be a bit skeptical because you’ve tried programs before.

You have a librabary of programs that are half used that didn’t deliver on their promise. It’s likely that you also have a few books on the shelf that sounded really promising as well that didn’t quite deliver the results you expected. If we’re really being transparent, you may also be a member of at couple of fitness groups on social media that you thought would help too.

You’re worn out from the promises that don’t deliver. You’re wondering if it’s just you- if YOU are capable of getting the results that other people have. You may even be a little scared to try again – to open yourself to the possibility of yet another failed attempt and the shame and guilt that sometimes comes along with it all.

I get it. I’ve been there and so have many of my clients.  What we found was that everything else we’d ever tried was missing one or more of the following factors that makes this approach so effective:

•  An effective approach that honors your food and lifestyle preferences. No more choosing between the results you want and the food and lifestyle you love.
• Non-judgemental support and coaching to help you tweak the program so that it fits you. No “just follow the program if you want it” attitude over here.
• Accountability and outside perspective to help you learn from your struggles and enthusiastically move foward. No more quitting on yourself.

Working with me isn’t a magic bullet. It will only work if you’re truly ready to embrace the process. After working with hundreds of women, I’ve noticed the common characteristics and mindset that differentiates those who experience wild success instead of extreme frustration. I want to help you achieve your goals in a way that is more enjoyable than you ever knew was possible. That starts with helping you determine if you’re ready to take this journey in this specific way. Considering the following statements is an easy way for you to self-assess whether or not we should consider working together.

This Program is For You If:

• You’re more interested in lasting results than fast results. If you had to choose between fast results that you’ll struggle to maintain and results that take a little time but stick like glue, you’d choose the latter.
• You require an approach that has plenty of room for the food you like outside of “treats” or “cheat meals”. You want to break the all or nothing mindset and wish to steer clear of behavior that triggers it.
• You already know what to do, but realize that lack of accountability- not knowledge- has kept you stuck without getting results. You value accountability and help identifying and overcoming your blindspots that have short circuited your consistency in the past. You’re not expecting to “learn a lot”. You’re expecting to implement more consistently than ever before and reap the results that come from that effort.

This Program is Not For You If:

• You don’t have an appreciation for process. You have little patience when it comes to a step by step approach and you want to skip to more advanced steps before mastering the simple first steps that build a foundation for sustainable results.
• The only success you’re willing to acknowledge is a lower number on the scale. Your desire to lose weight now causes you to disregard the non-scale victories that signal the inevitablility of the weight loss results you want.
• You believe that you can get lasting results without addressing the inner dialogue that drives the misalignment of your desires and actions.  You resist introspection regarding the motivation for misaligned choices and refuse to dig deeper than the “I have to try harder” mantra.

If you’ve read this far, and you feel that this program is a match for your needs, I can’t wait to speak with you.

Your next step is to apply for and book a Connection Call. This is the first step to help us decide if we are a fit to work together. Fill out the application and select a time for your call. If after reading your application,  I realize we’re not a good fit, I will let you know within one business day. Otherwise, we’ll be one step closer to getting on the road to your goals!